Mahatma Gandhi said about the banks: A customer is the most important visitor on our premises. Do not count on us, we depend on it. This cheap nfl jerseysis not an interruption in our work, which is the purpose of it. This is not an outsider in our business is a part of it. you are not doing a favor to serve you, we do a favor in giving us the opportunity. Now that we see is in the current competitive environment of the banks true. Each bank attracts customers by offering different products / channels / institutions.
Also when attracting customers and retaining customers, the customer life time value has to be calculated by available data by banks. So to consider the future profit potential of customers, marketing and sales functions of the bank have begun searching the solution for finding out "Customer Life Time Vreplica louis vuitton handbagsalue". This new concept may change the balance sheet of world banks to treat each customer (segment) as an investment instrument similar to an individual stock in a bank portfolio investment.
Based on good customer content, the goodwill value of the bank will be calculated for mergers and amalgamations. This may be called Customer Equity Value (CEV) which is becoming buzzword among marketers. This can be improved by good acquisition and customer retention management strategy geared to improve economic value addition for share holders of banks.
Customer Equity Value is summation of CLV of total existing customers and CLV of new customers where dallas Cowboys jerseyCLV is "the net present value of the likely future stream from an individual customer".
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